About Us

Jesse Torres headshot

Jesse Torres, Cofounder and President

Jesse Torres is the Cofounder and President of Small Business Front.  Jesse has a long background in supporting small businesses including having served as the Small Business Advocate for the State of California under Governor Jerry Brown. He is also principal of a management consulting firm called ArroyoWest LLC that focuses on economic and workforce development. Jesse is the creator of the podcast Hack My Business, which he cohosts with his Small Business Front cofounder Sid Voorakkara, and the creator of the 12 Days of Takeout national social media campaign. Jesse is SoCal native and graduate from UCLA and Pepperdine University.

Sid Voorakkara, Cofounder and Chief Executive Officer

Sid Voorakkara is the Cofounder and Chief Executive Officer of Small Business Front. Sid has a background in communications, public affairs, and connecting businesses to key stakeholders in state and local government. He is also Senior Vice President at Strategies 360, a full-service government and public affairs, communications and research firm. Prior to joining Strategies 360, Sid was the Deputy Director of External Affairs for the Governor’s Office of Business and Economic Development. He was appointed to this position by Governor Brown and was the agency’s primary spokesperson for attracting and retaining businesses throughout California. Sid spent nearly a decade prior to his state service as a Program Manager with The California Endowment, the state’s largest private foundation after serving as a media and communications professional for multiple non-profit and political campaigns.

Christina Barsi, Chief Innovations Officer

Christina Barsi is the founding Chief Innovations Officer for Small Business Front. She is also the Founder of Avant Haus Media, a podcast production and consulting firm that focuses on empowering entrepreneurs and creatives to create by providing podcast coaching and consulting as well as full production services and management. She serves on the Board of Advisors for Outlier HQ and is the Executive Producer at Lipstick & Vinyl. Barsi is also the host of the podcast Be Bold Begin, one of the top “Kaizen podcasts” and is a certified Kaizen-Muse Creativity Coach as well as a certified Sommelier. Barsi began podcasting in 2013 with the launch of her science fiction audio-drama DIMENSION and began her production career with the independent short- documentary Is Anyone Listening -A Podcast Story, based on the creation of DIMENSION and nominated for “best documentary” by Filmquest in 2017. Barsi’s mission is to create innovative and creative platforms, tools and solutions that break barriers to empower individuals to be heard and actualize their dreams and potential. 

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