“I’d say that the most important thing going into 2021 is to try to not be too emotional about the past and remain optimistic about the future because you never know when Rudy Guliani is gonna call and show up in your parking lot.”

A call, a deleted tweet, and a press conference changed everything for Four Seasons Total Landscaping. Suddenly the scrutiny of one of the most polarizing elections in this country’s history was focused on this small philadelphia business. A company could crumple under the pressure. Four Seasons Total Landscaping capitalized on it instead. Sean Middleton, Director Of Sales And Contracts at Four Seasons Total Landscaping, Inc, is on the show today to share how they saw an opportunity, pivoted, and created a wholly new business in 6 days.

Finding Sean Middleton:

Visit the Four Seasons Total Landscaping Website: https://www.fstl1992.com/

Check out their merch: https://fourseasonslandscaping.itemorder.com/sale

Connect on LinkedIn: Sean B. Middleton

*Tell us what hack you’re applying to YOUR business in the review section of Apple Podcasts and we’ll give you and your biz a shout out in an upcoming episode!

*If there is a specific resource you would like to see on covid19biztools.com you can reach us HERE.

*Thank you for listening and please share the show or an episode you love with someone who might need it during this challenging time. We believe that when you succeed we all succeed, so let’s share the knowledge and resources!