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The Evolution of Marketing and PR During COVID: Being Genuine in an Inauthentic World

COVID has changed the way companies market. There have been some clear failures and some fantastic standouts. And while many of the fundamentals of marketing remain the same, the dive into social media, new technology, and furious fact checking made evident during this pandemic have shifted priorities.

Where do you find your customers and how can you be the most impactful in their spaces? How do you commit to your stance on current issues and show the meaningful work along with the talk? How do you stay on top of the trends while looking to the future opportunities? And how do you prioritize authenticity, increase relatability, and use the new tools to their greatest potential? These questions and more are what Jesse and Sid tackle in this episode. Join in as they discuss what COVID-19 has changed about marketing and PR, what will stick, and what will never be the same. 

More From Jesse & Sid:
Visit smallbusinessfront.com
LinkedIn: Small Business Front
LinkedIn: Jesse Torres, Founder-SBF
LinkedIn: Sid Voorakkara, CEO-SBF
Instagram: @smallbizfront
Twitter & Facebook: @SmallBizFront

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